«Whether true or false, what is said about men often has as much influence on their lives, and particularly on their destinies, as what they do»
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WHAT IS
ONLINEÂ REPUTATION?
Online reputation management (ORM) is a relatively new area in Internet marketing. Many people still don't understand it and have several misconceptions.
Don't worry, we're here to explain!
ONLINE REPUTATION
Is how people see you on the Internet
Is what makes you desirable or not
What makes your brand memorable, appealing or off-putting to customers
Your Reputation can be found by:
SEARCHING FOR YOU ON GOOGLE
CHECKING YOUR RATINGS ON REVIEW WEBSITES
READING ARTICLES AND REVIEWS WHERE YOU ARE MENTIONED
ON SOCIAL NETWORKS, MESSENGERS, AND FORUMS WHERE YOU ARE DISCUSSED
IN VIDEO REVIEWS FEATURING YOU
ON YOUR SOCIAL MEDIA AND WEBSITE
Importance of online reputation management in Cannabis business
In the cannabis business, maintaining a positive online presence is crucial, as the the market is crowded and consumers base their decision to choose you or a competitor on the information they find online
YOUR CANNABIS BUSINESS NEEDS ONLINE REPUTATION MANAGEMENT IF
01.
Opened recently and has no web presence
02.
Business listings on online directories are not filled out
03.
Brand needs more recognition among the target audience
04.
Product(s) have been recalled
05.
Reviews and mentions have never been monitored
06.
Customers don't receive answers
07.
Has low ratings and bad reviews
08.
HR and expert branding need to be improved