Who are we?
We are the first cannabis-specialized Online Reputation Management (ORM) agency opened by digital marketing professionals, internet marketers and legal cannabis-growers
How do we differ from your traditional digital marketing agency?
01
The key difference is that we focus on ensuring that you are chosen when a buyer is researching your brand or comparing you with competitors, while SEO and content marketing aim to get you seen
03
Reputation management also involves dealing with negativity: negative reviews, Reddit posts, comments, articles, videos, and news about recalls—all of this is part of our work
05
Online Reputation Management is also about communication with the audience. We not only help you find the right words to respond to negative reviews but also suggest a communication style that encourages customers to write positive things about you
02
For us, content is primarily a tool for influencing Google search results—to ensure that the results are positive and relevant to your brand, and that negative or irrelevant pages either become positive or get pushed to the second page of Google search results
04
Monitoring is key — we track mentions, manage crises, and compare your brand with competitors to provide insights for better marketing strategies
06
Our KPIs differ from traditional ones. While internet marketing focuses more on traffic, ROI, and conversion, in ORM, it’s about changes in search results, the number and tone (positive/negative) of mentions about you and your competitors, and changes in ratings on review sites
Where are we based?
We are located in the stunning port city of Haifa, the third-largest city in Israel
